Since the first time I went to Story Deli I have been in love with their concept. Is just amazing how creativity and thinking out of the box always works well, and I guess that’s the best way to describe their pizza. I know for some people it is hard to call that a pizza, if you’re a hard core one that only like the classic flavours and traditional dough, this is definitely not your place. But if you like experimentation, different things, unusual flavour profiles you must go immediately to brick lane and try one of their pizzas.
Really thin crusty dough or should I say a huge cracker, topped with tomato sauce, mozzarella, and a bold combination of ingredients, all of them organic, even the beer is organic. That’s what makes the place unique, not their weird decoration, sometimes I think I’m in a modern art gallery, it has a combination of urban, trendy, modern, recycle, and vintage ambience. I’m pretty sure in one corner they have a Fusilli Jerry from the Seinfeld episode “The Fusilli Jerry”.
Kramer: It's Fusilli Jerry! It's made from fusilli pasta. See the microphone?
Jerry: When did you do this?
Kramer: In my spare time. You know, I'm working on one of you George. I'm using ravioli. See, the hard part is to find a pasta that captures the individual.
Jerry: Why fusilli?
Kramer: Because you're silly. Get it?One of my favourite places in London, and had to be in Brick Lane. I assure that if you go you will have a great pizza, relax time, and you will feel like you’re in Star Wars planet or Blade Runner universe.
T: 079 1819 7352
Borough: Tower Hamlets
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